Every point listed here has made a significant impact on performance metrics over 12 months of testing and switching between different features and applications. Let’s break down what each point is, why it matters, the long-term benefits, and how you can implement it on Shopify, along with recommended apps for each feature.
1️⃣ Update Category Section on Homepage in Circles
What is it?
This is a design feature where product categories are displayed in circles on the homepage, making it easy for users to navigate. Think of it like what you see on Noon.com.
Why does it matter?
Visual arrangement plays a crucial role in grabbing attention. When a customer lands on a website and everything is neatly organized and visually appealing, they are more likely to stay and browse, which improves user experience and lowers the bounce rate.
Long-term benefit?
Better user experience means customers spend more time on your site, which increases the chances of a purchase.
Shopify implementation?
You can use PageFly to design your homepage in this format.
2️⃣ Savings Banner
What is it?
A small banner displaying the discounts or savings customers will get when purchasing a certain product, package, or collection.
Why does it matter?
People love to feel like they’re getting a great deal. Seeing how much they can save encourages purchase decisions. Highlighting savings triggers a psychological response, making them feel like they’re getting more value.
Long-term benefit?
Repeating clear offers like this builds customer loyalty as they come back to check other deals. This is particularly effective with consumable products.
Shopify implementation?
The Dynamic Banner Suite app helps with this.
3️⃣ Bundle Upsell
What is it?
Offering a set of products together at a slight discount when purchased as a bundle. You can display this on a banner on the homepage or directly on the product page.
Why does it matter?
It helps increase the average order value since most customers prefer to get the deal rather than buying each item individually.
Long-term benefit?
Sales will increase as your average order value rises, and consumable products will move faster since customers are buying in bundles.
Shopify implementation?
Use apps like Bundler – Product Bundles.
4️⃣ Sold Out Soon Message
What is it?
A message displayed to show the customer that a product is almost out of stock, typically placed under the “Add to Cart” button.
Why does it matter?
Scarcity creates urgency. When customers see a product is about to run out, it prompts them to make faster decisions out of fear of missing out.
Long-term benefit?
Consistent use of this strategy keeps customers making quick decisions, increasing conversions.
Shopify implementation?
You can use apps like Urgency, Countdown Timer Bar for this.
5️⃣ Special Sales Day
What is it?
A specific day with significant discounts and promotions to attract customers to visit the website, for example, similar to how stores like Raneen have exclusive sales for limited hours.
Why does it matter?
Promotional days drive heavy traffic to your site and generate sales beyond regular days. Customers love to feel like they’re seizing a rare opportunity.
Long-term benefit?
Regularly scheduled sales days keep customers coming back and prepping for those events, boosting sales on those specific days.
Shopify implementation?
Shopify Launchpad can help you organize and manage these sales events.
6️⃣ Page Speed Booster
What is it?
Technical optimizations to make your site load faster on both desktop and mobile devices.
Why does it matter?
Site speed is critical for user experience. If your site is slow, customers will leave before finishing their browsing, hurting your conversion rate.
Long-term benefit?
Improved site speed reduces bounce rates, keeps users engaged, and increases purchase opportunities.
Shopify implementation?
The Booster: Page Speed Optimizer app offers this feature.
7️⃣ Quantity Selector Above Add to Cart Button
What is it?
This allows customers to select the quantity of the product before adding it to their cart. It’s especially effective when paired with bundle offers like “Buy 3, Save More.”
Why does it matter?
Some customers prefer to buy more than one item, especially in regions like the Gulf. Without this option, they may hesitate to buy more if they don’t see immediate savings from purchasing multiples.
Long-term benefit?
Increased average order value, resulting in higher sales and revenue.
Shopify implementation?
Use apps like Quantity Breaks & Discounts.
8️⃣ UGC Below Add to Cart Button
What is it?
User-generated content (UGC) videos, often used in ads, placed directly below the “Add to Cart” button and set to autoplay.
Why does it matter?
It builds trust by showing real customers talking about the product, increasing the likelihood of purchase.
Long-term benefit?
UGC helps build long-term relationships with customers by fostering trust and credibility.
Shopify implementation?
Apps like Loox or Stamped.io make it easy to add UGC under the product description.
9️⃣ Trust Badges & Estimated Shipping Time with Free Shipping Message
What is it?
Trust badges like “Secure Payment” or “Guaranteed” combined with estimated delivery time, and a free shipping message, like “Free shipping on orders over $50.”
Why does it matter?
Customers want to feel secure when purchasing online, and free shipping adds extra value. These elements boost customer confidence.
Long-term benefit?
Building trust creates loyalty, which means customers will return for more purchases.
Shopify implementation?
Apps like Trust Hero and Shipping Bar by Hextom can help.
🔟 Product Reviews
What is it?
Customer reviews, including text, photos, and even social proof from comments, all displayed on the product page.
Why does it matter?
Reviews are the number one source of trust for customers, showing whether a product delivers on its promises.
Long-term benefit?
The more reviews, the more trust and sales, helping build a strong product reputation.
Shopify implementation?
The Judge.me app is great for this.
1️⃣1️⃣ Email / SMS Cart Recovery
What is it?
This involves sending emails or SMS messages to customers who abandoned their cart and didn’t complete their purchase.
Why does it matter?
Many customers forget or hesitate to check out. These reminders encourage them to complete their purchase.
Long-term benefit?
You can recover a significant percentage of abandoned carts, boosting sales.
Shopify implementation?
Apps like Klaviyo or SMSBump can handle this.
1️⃣2️⃣ Cart Goal
What is it?
A message like “Add $20 more to your cart for free shipping” that incentivizes customers to add more products to reach a specific goal.
Why does it matter?
These messages motivate customers to increase their cart value or make quicker decisions.
Long-term benefit?
Higher cart values mean higher sales and faster checkout decisions.
Shopify implementation?
This feature can be added via themes like PageFly or eComposer.
1️⃣3️⃣ Autofill Forms
What is it?
Automatically filling out certain fields, like name and address, for returning customers to make checkout faster and smoother.
Why does it matter?
Customers appreciate speed and convenience. The faster the checkout process, the less likely they are to abandon the cart.
Long-term benefit?
Reducing cart abandonment and increasing conversion rates.
Shopify implementation?
Shopify Payments offers this, and external solutions like PayPal and Apple Pay also help.
1️⃣4️⃣ Multiple Payment Options
What is it?
Offering customers various payment methods like Visa, PayPal, bank transfer, installment payments, or even cash on delivery.
Why does it matter?
Not all customers prefer the same payment method. Offering multiple options increases the chances of customers completing their purchase.
Long-term benefit?
Providing more payment options reduces the likelihood of cart abandonment.
Shopify implementation?
You can easily set this up via Shopify’s payment settings or using Shopify Payments or Stripe.
1️⃣5️⃣ Segmented Offers
What is it?
Offers designed based on customer behavior. For example, frequent buyers get different discounts from first-time visitors.
Why does it matter?
Targeted offers make customers feel special, increasing conversion rates and fostering loyalty.
Long-term benefit?
Customers who feel valued are more likely to return, boosting customer lifetime value.
Shopify implementation?
Apps like Klaviyo or Seguno help you create campaigns based on customer data.
Final Result:
Implementing these elements over 12 months will significantly improve your conversion rate, as you’ll:
- Enhance user experience.
- Reduce cart abandonment.
- Increase average order value.
- Build customer loyalty.
If executed properly, you’ll notice sales growing month by month, with a better ROI and a strong brand with returning customers.
Remember to track each point and measure how it impacts your metrics over time. Not all apps work for every store, so you’ll need to experiment to find what works best for your audience!