Client Overview:
Our client, a leading brand in the abaya and women’s fashion industry in Saudi Arabia, achieved a remarkable 1.5M SAR in sales during the White Friday sales event on their Zid online store. Through strategic media buying and tailored marketing efforts, we significantly boosted the brand’s visibility and conversion rates during this high-demand period.
Challenges:
Before partnering with our agency, the client faced the following hurdles:
- Fierce competition in the fashion space, particularly during high-traffic events like White Friday.
- Difficulty in efficiently scaling campaigns to capture a larger market share.
- Lack of a cohesive strategy to engage local Saudi consumers in the abaya market.
- Low conversion rates and underutilized upselling opportunities.
Strategies Implemented:
- Localized Media Buying on Just Instagram: As the lead media buyer, we crafted highly targeted ad campaigns focused on reaching Saudi women who resonate with abaya fashion. We utilized localized messaging, imagery, and promotions that aligned with cultural preferences, optimizing for high engagement rates. Audience segmentation, including custom and lookalike audiences, allowed us to attract potential buyers efficiently.
- Optimized Ad Budget for Maximum ROI: During White Friday, competition for ad space surges, so we meticulously managed the ad budget to ensure optimal performance. Through continuous A/B testing and performance monitoring, we fine-tuned the campaigns to maximize return on ad spend (ROAS) while maintaining high visibility across social media platforms.
- Personalized Offers and Flash Sales: Leveraging Zid’s built-in tools, we created a series of flash sales, personalized discounts, and bundle offers specifically tailored to White Friday. These offers were promoted via retargeting ads, focusing on shoppers who had previously shown interest in the products, driving urgency and boosting conversion rates.
- Influencer Collaborations: To expand brand awareness, we collaborated with popular Saudi fashion influencers who embody the abaya lifestyle. Their endorsements, coupled with paid ads, increased social proof and drove traffic to the Zid store.
- Conversion Rate Optimization (CRO) on Zid Store: We enhanced the online shopping experience by optimizing product pages, streamlining the checkout process, and offering multiple payment options that are popular in Saudi Arabia, such as Mada and Tamara. These changes resulted in fewer cart abandonments and higher overall conversion rates.
Results:
- Total Sales during White Friday: 1.5M SAR
- Return on Ad Spend (ROAS): 7.5
- Average Order Value (AOV) increase: 80%
- Conversion Rate Improvement: 1%
- Instagram Ads Reach: 6.2 million impressions
Conclusion:
Our data-driven media buying strategy and tailored promotions successfully captured the attention of the abaya and women’s fashion market in Saudi Arabia during one of the busiest shopping events of the year. By leveraging Zid’s platform alongside localized ads and influencer marketing, we helped the client generate an impressive 1.5M SAR in sales during White Friday.
Want to take your sales to the next level? Contact us today to discuss how we can help you achieve extraordinary results for your fashion brand.