Client Overview:
Our client, an e-commerce business, leveraged Shopify as their primary sales platform, utilizing a multi-channel approach that integrated Facebook and Instagram ads, Amazon sales via Codisto, and strategic upselling and cross-selling through ReConvert. Over a period of X months, we helped them achieve $179,000 in total sales.
Challenges:
Before working with our agency, the client faced the following challenges:
- Low conversion rates from social media ads.
- Difficulty managing product listings across multiple platforms.
- Inefficient upsell and cross-sell strategies, leading to missed revenue opportunities.
- A need for seamless integration between Shopify, Amazon, and other sales channels.
Strategies Implemented:
- Multi-Channel Paid Advertising (Facebook & Instagram Ads): As the lead media buyer, we developed highly targeted ad campaigns on Facebook and Instagram, aimed at reaching the client’s ideal customer demographic. Through detailed audience segmentation, A/B testing, and optimization, we significantly increased the click-through rate (CTR) and reduced cost per acquisition (CPA).
- Amazon Integration via Codisto: We utilized Codisto, a powerful integration tool, to synchronize the client’s Shopify store with Amazon. This allowed for seamless product listings, inventory management, and price updates across both platforms, enabling the client to tap into a larger marketplace while maintaining control over their Shopify store.
- Upsell & Cross-Sell Optimization with ReConvert: To maximize average order value (AOV), we implemented ReConvert to set up automated upsell and cross-sell strategies. This added personalized post-purchase offers, leading to a 20% increase in repeat purchases. The app also helped recover abandoned carts, contributing to higher sales.
- Conversion Rate Optimization (CRO): We continuously monitored user behavior on Shopify and ran several CRO experiments to improve the store’s funnel, including product page optimizations, checkout simplifications, and targeted pop-ups, boosting the store’s conversion rate by 0.74%.
Results:
- Total Sales: $179,000
- Increase in average order value (AOV): 33%
- Decrease in cost per acquisition (CPA): 14%
- Conversion rate growth: 0.74%
- Return on ad spend (ROAS): 5.5
Conclusion:
By integrating a powerful media buying strategy across Facebook and Instagram, optimizing upsell and cross-sell processes, and using Codisto for Amazon expansion, we helped the client significantly boost their revenue. This case exemplifies how a comprehensive, multi-platform strategy can maximize growth in the competitive e-commerce landscape.
Ready to achieve similar results? Contact us today to discuss how we can help grow your business.