Client Overview:
Our client, a well-established e-commerce business, sought to significantly scale their online sales while maintaining cost efficiency. Over a one-month period, we helped the client achieve remarkable results, generating 11M purchases with a $1.94M advertising spend. Through our strategic media buying efforts, we delivered a solid return on investment by optimizing ad spend across multiple platforms.
Challenges:
The client was looking to:
- Scale their campaigns rapidly without compromising on profitability.
- Maintain a low cost per conversion despite a large advertising budget.
- Ensure that conversion value remained high, with a focus on driving significant revenue growth.
Strategies Implemented:
- Cost-Effective Ad Management: With a total ad spend of $1.94M, we employed strategic budget allocation across high-converting channels. Our focus was on minimizing the cost per conversion (CPC) while maximizing conversion volume. We achieved a cost per conversion of $17.47, indicating that our campaigns were highly efficient in bringing in qualified leads and customers at scale.
- Conversion Value to Cost Ratio of 5.77: By maintaining a conversion value to cost ratio of 5.77, the campaign delivered significant returns. For every dollar spent, the client saw 5.77 times the value in purchases, showcasing the effectiveness of our targeting and bidding strategies. We closely monitored audience performance, optimizing for the highest ROAS (Return on Ad Spend).
- Ongoing Optimization and A/B Testing: Throughout the campaign period from November 27 to December 26, 2023, we ran continuous A/B tests on creatives, copy, and targeting. This ensured that the most effective ads were scaled, while underperforming ones were paused or adjusted. The data-driven approach allowed us to optimize mid-campaign and ensure peak performance.
- Scalability While Preserving Cost Efficiency: Despite the aggressive scale of the campaign, our media buying strategy focused on maintaining cost efficiency. The $17.47 CPC was well within the client’s desired range, allowing us to scale up spending without diminishing returns. This balancing act between budget expansion and CPC management was key to hitting 11M purchases within a month.
Results:
- Total Sales/Purchases: 11M
- Total Ad Spend: $1.94M
- Cost per Conversion: $17.47
- Conversion Value to Cost Ratio: 5.77
Conclusion:
Our strategic media buying enabled the client to achieve exceptional results during a crucial month-long period. With a strong conversion value to cost ratio, low CPC, and substantial total purchases, we demonstrated the power of targeted and optimized advertising at scale.
Are you ready to scale your business to new heights? Contact us today to explore how we can help you grow with precision media buying and data-driven strategies.