Client Overview:
In May, our client, a thriving retail business, generated $394,000 in total sales through a combined approach of Shopify’s online store and its Point of Sale (POS) system. Our media buying and e-commerce strategy played a critical role in driving this significant growth, maximizing both online and in-store revenue streams.
Challenges:
Prior to partnering with our agency, the client faced these primary challenges:
- Inefficient ad campaigns that were not yielding a strong return on ad spend (ROAS).
- Lack of a cohesive marketing strategy to integrate online and offline sales.
- Missed opportunities for upselling and cross-selling across their sales platforms.
- Difficulty in tracking customer behavior and preferences across channels.
Strategies Implemented:
- Data-Driven Facebook & Instagram & Tiktok Ad Campaigns: As the lead media buyer, we developed a detailed strategy for targeting the client’s ideal customer base through paid advertising on Facebook and Instagram and Tiktok. We focused on audience segmentation, interest targeting, and precise lookalike audiences. By constantly analyzing performance metrics, we optimized the campaigns to deliver higher conversions, resulting in improved ROAS.
- Seamless Online and Offline Integration with Shopify POS: The integration of Shopify’s Point of Sale system with their online store allowed for consistent inventory management and customer data tracking. This made it easier for the client to run promotions and upsell campaigns across both channels, enhancing customer experience and streamlining operations.
- Product Bundling and Cross-Selling Strategies: To increase average order value (AOV), we implemented product bundling offers both online and in-store, alongside cross-sell recommendations during checkout. This approach resulted in an uptick in customer spending and added value to their purchases, contributing to the significant sales growth.
- Omni-Channel Marketing: We created an omni-channel marketing plan that unified online ads, email marketing, and in-store promotions. By syncing these channels, we ensured a consistent brand message and maximized customer engagement, driving traffic to both the online store and physical locations.
- Conversion Rate Optimization (CRO): We made key enhancements to the Shopify online store, such as simplifying the checkout process, adding personalized recommendations, and leveraging Shopify’s abandoned cart recovery tools. This improved the store’s conversion rate by 0.92%, ensuring more visitors converted into paying customers.
Results:
- Total Sales in May: $394,000
- Online Sales: 62%
- In-Store Sales: 38%
- Return on Ad Spend (ROAS): 6.2
- Increase in Average Order Value (AOV): 24%
- Conversion Rate Growth: 0.92%
Conclusion:
This case showcases how a unified strategy across Shopify’s online and POS systems, combined with targeted media buying, can produce substantial sales growth. By aligning online marketing efforts with in-store strategies, we helped our client achieve an impressive $394K in total sales during a single month.
Ready to elevate your sales across all platforms? Reach out today and let us help you build a winning strategy tailored to your business.